Based on the current torque, speed and other factors, Cowboy automatically increases the power delivery of the electric motor or reduces it. While these sensors were originally included for crash and theft detection, they can be leveraged to make the bike smarter. Instead of releasing a new bike with gears or buttons, the company is leveraging the sensors in the existing Cowboy lineup, such as the gyroscope and accelerometer. While the default power mode works fine in most cities, it’s not enough in hilly cities like San Francisco. The company thinks riding a bike should be as easy as jumping on the saddle and putting a foot on the peddle.īut that minimalistic approach has some drawbacks. Cowboy is launching a new feature called “AdaptivePower,” which automatically adjusts the power of the motor depending on the current slope and weather conditions.Ĭowboy’s electric bikes are pretty straightforward - there are no gears and there are no + and – buttons to adjust the power of the motor. But the company wants to control its narrative again with some product and business news. Brussels-based startup Cowboy has been in the news lately for its cash burn rate.
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